Kanye West. Super Bowl. Controversy. The three seem to go hand in hand lately. But this time, the backlash is bigger than ever.
During Super Bowl LIX, viewers in select markets saw an ad that was hard to ignore. It was simple—just Ye, sitting in a dentist’s chair, talking. But the real shock came when people followed the link on-screen.
Yeezy’s website featured just one product: a plain white T-shirt with a black swastika, selling for $20. Label? “HH-01.” The meaning? Obvious to anyone who knows history.
Immediate Backlash
The reaction was instant. Social media erupted. Outrage spread. The Anti-Defamation League (ADL) condemned the move, calling it an attempt to normalize hate symbols.
Platforms reacted too. Ye’s X account was flagged for hate speech. A few hours later, it was deactivated. Elon Musk himself called it “ignorant bile.”
Not surprising. Ye’s history with antisemitic remarks is long and well-documented. He’s praised Hitler, pushed conspiracy theories, and lost major brand deals because of it. Adidas, Gap, Balenciaga—they all cut ties. But this? This was another level.
What Now?
Some say this is the end of Ye’s mainstream influence. Others argue it’s just another headline in his long list of controversies. One thing’s for sure—this one won’t be forgotten anytime soon.
For now, the Yeezy store is down. His social media presence? Limited. But if history is any indication, it won’t be long before Ye finds a new way to grab attention.
